Audience theory

Media texts are always aimed at a specific audience - this can be decided by;

• age

• gender

• class

• experience

• religion

• race / ethnicity / cultural background

• disability

• hobbies/interests

Secondary: Doing something else at the same time. Not directly engaging with it, other distractions possible - for example; listening to the radio yet doing chores at the same time.

Tertiary: Still engaged with the media but on a subconscious level; you know something is there but you are not concentrating on it - this is also known as passive audience.

In my opinion, I believe audience do engage with the media but in different ways, and the media does indeed effect its audience. A soap opera such as Eastenders is a good example of a type of media which effects its audience. It makes the audience feel better about their lives - I see this as a good type of media which is a controversial opinion. Most people would find media programmes such as Eastenders as a  popular soap, effects the way in which the audience are effected by the media.

Secondary: Doing something else at the same time. Not directly engaging with it, other distractions possible - for example; listening to the radio yet doing chores at the same time.

Tertiary: Still engaged with the media but on a subconscious level; you know something is there but you are not concentrating on it - this is also known as passive audience.

In my opinion, I believe audience do engage with the media but in different ways, and the media does indeed effect its audience. A soap opera such as Eastenders is a good example of a type of media which effects its audience. It makes the audience feel better about their lives - I see this as a good type of media which is a controversial opinion. Most people would find media programmes such as Eastenders as a  popular soap, effects the way in which the audience are effected by the media.

Tertiary: Still engaged with the media but on a subconscious level; you know something is there but you are not concentrating on it - this is also known as passive audience.
In my opinion, I believe audience do engage with the media but in different ways, and the media does indeed effect its audience. A soap opera such as Eastenders is a good example of a type of media which effects its audience. It makes the audience feel better about their lives - I see this as a good type of media which is a controversial opinion. Most people would find media programmes such as Eastenders as a  popular soap, effects the way in which the audience are effected by the media.
In my opinion, I believe audience do engage with the media but in different ways, and the media does indeed effect its audience. A soap opera such as Eastenders is a good example of a type of media which effects its audience. It makes the audience feel better about their lives - I see this as a good type of media which is a controversial opinion. Most people would find media programmes such as Eastenders as a  popular soap, effects the way in which the audience are effected by the media.

1. the effect model or hypodermic syringe

2. the uses and gratifications model

3. the reception model

the three theories above give us more of an understanding about audience and text.

Primary: This is the same as an active audience. This is engaging directly with the media consciously - for example; putting the radio on and listening to it.