Hollywood studio system

During the 1920's films were recognised for a specific narrative structure; with a set of cinematic expressions. Musicals, western films and gangster films became a "classic" form of genre and some genres became guaranteed investment with a reliable return of profits. This then resulted in actors and actresses being specifically known for certain types of film.

• John Ford became well known for classic western films.

• James Cagney became well known as a gangster film actor.

The public/cinematic audience had a set of expectations for this.Vertical integration - this is a when one company owns production; marketing and distribution - this therefore keeps costs down for their business. 

• rise in television

• films became a tv series

• rapid growth of production

• being scouted for talent, charisma and glamour

• freelance

• dialogue coaches

• transformed film production

• became the face of a film - advertising - actresses faces on billboards etc

• gave them power for negotiating with directors/producers

Studio films were therefore known for their own style ("house style")The fall of the Hollywood studio system occurred on May 3rd 1948
Rise of the stars